So, remember a while back, when I took my kindergarten daughter with me to review the American Girl Doll Musical? No? Well, I wish I didn’t remember it, either. But I do. And I learned two lessons from it in the time since.

First, before the show started, my daughter was just as delighted to take her doll Violet, who is the Target-brand version of an American Girl doll, to see the American Girl Doll Store across the way. While there, I heard a girl in the store point out that Violet wasn’t a real American Girl doll, to which my daughter just shrugged and gave Violet a hug and told her she loved her. And right then I realized I love my little girl for being that kind of person who loves something unconditionally, warts and all. Maybe I’ve done something right.

And the second thing I learned that night was, as soon as I walked into that theater, I realized I’d done something very, very wrong. I wasn’t the target audience. But my daughter and all the other little girls in the seats were the target audience, and they were thrilled and delighted and entertained by what this old man thought was a bunch of snake-oil-salesmanship.

I was reminded of that second lesson this past Friday evening at the opening of the Factory Theater’s Oh Sh#t! It’s Haunted! I wasn’t the target audience. Nope. The target audience is indeed an old man, but an actual old man (I just play one here on the internet and after 8pm on weeknights). And he’s an old man from Chicago, which I’m not. And he’s an old Chicagoan who’s Polish and likes jokes about Polish stuff and likes Peter Cetera and likes jokes about Peter Cetera. That guy is the Oh Sh#t! It’s Haunted! target audience, I thought as I sat there, unsmiling, wondering when the Scooby-Doo spoof I’d been expecting was going to yank the mask off and reveal itself.

But then I looked around at everyone else there — the Factory’s cozy stage and cozier seating makes for the audience being as intimate with one another as they are the actors who I worried would trip over the feet of the folks in the front row — and I noticed that a good portion of them — all ages, all backgrounds — were cracking up and having a blast.

A big reason for that was that the cast seemed to be having a blast, especially Timothy C. Amos, who played Pa Aldrichzewski, the very kind of dad-joke-telling, kielbasa-chomping, Peter-Cetera-namedropping Chicago old guy who I pictured as the target audience. Christy Arington played Pa’s wife, Ma, and the two of them would be perfect for some kind of 1970s Polish Good Times or All in the Family or something. They looked their parts, too, thanks to Rachel Sypniewski’s costuming (she also nailed 50s sweetheart looks for Jose Cervantes and Raven Nichole, and a ghostly Jimi Hendrix played by Michael Jones). This was a total night for character actors, with Eric Frederickson’s looming Peter Jasonczevik landing somewhere between a spook and an Eastern European villain you’d see being dispatched on the big screen by James Bond or Liam Neeson or Keanu Reeves, and Stacie Barra’s needle-nosed, preening, scoffing real estate villainess stealing any scene she strutted into.

So, yeah, I get that the enthusiastic and eager cast earned both the audience’s attention and admiration, but I guess it was the play itself I just didn’t get. There were some Scooby-riffic music cues, and a haunted house and a ghost story and a gang, I guess, in there somewhere, too. But I guess I just wasn’t the target audience for what the Factory’s ensemble was trying to do with Scott OKen’s play. Apparently, most of the rest of the crowd was, leaving me remembering the first lesson I learned way back on my American Girl evening — maybe they’re all the understanding, accepting, loving little girls who can love something warts and all, while I’m the prissy little sourpuss pointing out those warts. In that case, if you enjoy humor that leans toward Chicago (the land and Peter Cetera’s band) and the Polish, then you just might enjoy Factory Theater’s Oh Sh#t! It’s Haunted!, running through November 9. If not, then maybe join me and the rest of the party poopers while we watch some old Scooby-Doo reruns, so long as it’s before 8pm.